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What You Should Know About Apple's New iOS 14 Update

Posted by Lauren Kaudelka on Mar 16, 2021 9:00:00 AM | 7 minute read

The latest Apple software update, iOS 14, delivered both practical and fun features to iPhone users. These included Fitness Plus—a paid service offering guided workouts, more accessibility features and shortcuts, and the ability to customize your home screen with widgets and app icons.

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Tags: Lead Generation, Paid Advertising

Are You Taking Your Social Media Marketing Seriously?

Posted by Markentum Team on Mar 9, 2021 9:00:00 AM | 9 minute read

Social media marketing is a rising aspect of business success. Pew Research reported an upward trend as of 2018, saying that 72% of all Americans are on social media. You may have the stigma in your mind that social media is only for millennials, but Pew Research proves this to be incorrect as well. Age groups ranging from 18-years-olds to those 65+ are on social media, and their numbers are growing by the day.

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Tags: Senior Living, Social Media Marketing, Paid Advertising

4 Tips for Leveraging Paid Advertising During the Holidays

Posted by Megan Daigle on Nov 24, 2020 9:00:00 AM | 4 minute read

2020 has been a challenging year for digital advertisers. Hopefully, these challenges have proved themselves to be opportunities for you and your digital team to think outside of the box and succeed in light of the presidential election and COVID-19.

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Tags: Lead Generation, Paid Advertising

Finding Paid Advertising Success with Your Digital Marketing Agency

Posted by Megan Daigle on Oct 20, 2020 9:00:00 AM | 5 minute read

Paid advertising services are beneficial to any business, including senior living. Allocating resources toward digital advertising efforts allows you to bring in qualified leads to your growing community. Of course, your community can run its own paid advertising services, but there are also significant benefits to hiring experts.

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Tags: Paid Advertising, Fundamentals of Lead Generation

How to Maximize Your Paid Advertising Campaigns

Posted by Markentum Team on Jun 2, 2020 9:00:00 AM | 4 minute read

Paid Advertising in senior living can be a unique challenge, but Markentum is here to help!

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Tags: Data-Driven Marketing, Paid Advertising

SEO vs. PPC: Which Marketing Method Should I Use?

Posted by Loreal Hiscock on Feb 7, 2020 9:00:00 AM | 4 minute read

In today’s business landscape, an online presence is required, and the heart of any business’s online presence is their website. The driving force behind the success of any website is the traffic or users who are visiting it.

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Tags: Paid Advertising, Search Engine Optimization

Diving Deeper: Google Ads vs. Facebook Ads

Posted by Markentum Team on Jul 19, 2019 9:00:00 AM | 3 minute read

In a previous blog, Markentum shared some marketing basics when considering paid social (Facebook) versus paid search advertising. Before beginning with either, it’s important to understand how they work, and which platform would be the most beneficial for your message and your budget.

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Tags: Inbound Marketing, Paid Advertising

Marketing Basics: Paid Social vs. Paid Search Advertising

Posted by Markentum Team on Jun 21, 2019 9:00:00 AM | 4 minute read

There are two big names when it comes to digital advertising for senior living - Google and Facebook. Each has a massive platform with a variety of options to reach your target audience. However, they each are a completely different playing field, and it can be challenging to decide as to which one is right for you to begin with.

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Tags: Inbound Marketing, Paid Advertising

4 Reasons to Use Paid Search for Your Senior Living Community

Posted by Markentum Team on Aug 24, 2018 9:00:00 AM | 3 minute read

If you are thinking about your marketing efforts, then the question of paid ads has crossed your mind. Maybe you know of other senior living communities using them, but you've heard a mix of horror stories and great successes, so you have no idea what's right for you.

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Tags: Lead Generation, Paid Advertising