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How to Maximize Your Paid Advertising Campaigns

Posted by Phil Vox on Jun 2, 2020 9:00:00 AM | 4 minute read

Paid Advertising in senior living can be a unique challenge, but Markentum is here to help!

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Tags: Data-Driven Marketing, Paid Advertising

SEO vs. PPC: Which Marketing Method Should I Use?

Posted by Loreal Hiscock on Feb 7, 2020 9:00:00 AM | 4 minute read

In today’s business landscape, an online presence is required, and the heart of any business’s online presence is their website. The driving force behind the success of any website is the traffic or users who are visiting it.

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Tags: Paid Advertising, Search Engine Optimization

Diving Deeper: Google Ads vs. Facebook Ads

Posted by Phil Vox on Jul 19, 2019 9:00:00 AM | 3 minute read

In a previous blog, Markentum shared some marketing basics when considering paid social (Facebook) versus paid search advertising. Before beginning with either, it’s important to understand how they work, and which platform would be the most beneficial for your message and your budget.

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Tags: Inbound Marketing, Paid Advertising

Marketing Basics: Paid Social vs. Paid Search Advertising

Posted by Phil Vox on Jun 21, 2019 9:00:00 AM | 4 minute read

There are two big names when it comes to digital advertising for senior living - Google and Facebook. Each has a massive platform with a variety of options to reach your target audience. However, they each are a completely different playing field, and it can be challenging to decide as to which one is right for you to begin with.

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Tags: Inbound Marketing, Paid Advertising

4 Reasons to Use Paid Search for Your Senior Living Community

Posted by Tighe O'Connor on Aug 24, 2018 9:00:00 AM | 3 minute read

If you are thinking about your marketing efforts, then the question of paid ads has crossed your mind. Maybe you know of other senior living communities using them, but you've heard a mix of horror stories and great successes, so you have no idea what's right for you.

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Tags: Lead Generation, Paid Advertising