WHAT'S GROWING ON

Whether you refer to it as paid advertising, paid media buying, PPC, or programmatic advertising, one thing is certain – it’s quickly becoming the method of choice for reaching new customers. In fact, research firm Statistica reports that digital advertising commands about 60% of the U.S. advertising market already, with expected revenue approaching $700 billion by 2025. To put that into perspective, billboard, or out-of-home (OOH) advertising, is projected to reach revenue just north of $5 billion by 2023.

Every social media platform has its own main user group. Although that is everchanging, LinkedIn has always been a business and employment-oriented online service. That is why it is one of the best ways to search for potential employees. So as we dive into employee hiring advertising expectations for senior living, let's discuss what to know before starting hiring ads on LinkedIn.

We’re almost halfway through the first quarter of 2022, and if you haven’t mapped out your digital advertising strategy for the year, be sure to read through Markentum’s top three tips!

It’s the holiday season! Have you already launched your paid advertising strategy to incorporate all of your holiday marketing ideas? If not, Markentum has got you covered with five tips to help your 2021 seasonal ads succeed.

With privacy concerns on the rise, Google, among other large data companies, is making significant changes to how they gather and manage user data. One of these changes from Google is the announcement that they will no longer be supporting third-party cookies.

If you're comfortable with Facebook, getting started with Facebook advertising can be pretty simple. They have various tools to help you jump right into promoting your business through their ad platform. However, with this accessibility comes the opportunity to make mistakes accidentally.

The latest Apple software update, iOS 14, delivered both practical and fun features to iPhone users. These included Fitness Plus—a paid service offering guided workouts, more accessibility features and shortcuts, and the ability to customize your home screen with widgets and app icons.

Social media marketing is a rising aspect of business success. Pew Research reported an upward trend as of 2018, saying that 72% of all Americans are on social media. You may have the stigma in your mind that social media is only for millennials, but Pew Research proves this to be incorrect as well. Age groups ranging from 18-years-olds to those 65+ are on social media, and their numbers are growing by the day.

2020 has been a challenging year for digital advertisers. Hopefully, these challenges have proved themselves to be opportunities for you and your digital team to think outside of the box and succeed in light of the presidential election and COVID-19.

Paid advertising services are beneficial to any business, including senior living. Allocating resources toward digital advertising efforts allows you to bring in qualified leads to your growing community. Of course, your community can run its own paid advertising services, but there are also significant benefits to hiring experts.