As a senior living operator, how many times a week do you receive an email offering to fill your pipeline with leads? I receive a couple of those emails a day. I don’t even open them–and yet, they keep coming…promising me a HUGE pipeline of leads.
Content marketing is essential for attracting and engaging with your target audience and can help you drive traffic, gain new leads, and build and retain brand authority for your business.
Digital advertising is a versatile tool in senior living’s marketing toolkit. Used appropriately, digital ads can drive awareness, build audiences, and generate quality leads by driving interested prospects to your community.
Here are the top 6 paid digital ad strategies in senior living marketing today:
Whether you refer to it as paid advertising, paid media buying, PPC, or programmatic advertising, one thing is certain – it’s quickly becoming the method of choice for reaching new customers. In fact, research firm Statistica reports that digital advertising commands about 60% of the U.S. advertising market already, with expected revenue approaching $700 billion by 2025. To put that into perspective, billboard, or out-of-home (OOH) advertising, is projected to reach revenue just north of $5 billion by 2023.
Tags: Paid Advertising
Every social media platform has its own main user group. Although that is everchanging, LinkedIn has always been a business and employment-oriented online service. That is why it is one of the best ways to search for potential employees. So as we dive into employee hiring advertising expectations for senior living, let's discuss what to know before starting hiring ads on LinkedIn.
We’re almost halfway through the first quarter of 2022, and if you haven’t mapped out your digital advertising strategy for the year, be sure to read through Markentum’s top three tips!
It’s the holiday season! Have you already launched your paid advertising strategy to incorporate all of your holiday marketing ideas? If not, Markentum has got you covered with five tips to help your 2021 seasonal ads succeed.
Tags: Paid Advertising
With privacy concerns on the rise, Google, among other large data companies, is making significant changes to how they gather and manage user data. One of these changes from Google is the announcement that they will no longer be supporting third-party cookies.
If you're comfortable with Facebook, getting started with Facebook advertising can be pretty simple. They have various tools to help you jump right into promoting your business through their ad platform. However, with this accessibility comes the opportunity to make mistakes accidentally.
The latest Apple software update, iOS 14, delivered both practical and fun features to iPhone users. These included Fitness Plus—a paid service offering guided workouts, more accessibility features and shortcuts, and the ability to customize your home screen with widgets and app icons.