When it comes to your senior living community’s digital marketing efforts, we know a lot of things are at the top of the to-do list. For example, build/maintain your company website, post to your social media accounts, send emails to your current and potential customers, manage your paid advertising efforts, etc. However, one marketing to-do item that often gets overlooked is business listing management or citation building.
Why You Should Be Managing Your Business Listings
Google Business Profile: New Name, New Opportunities
Recently, Google announced that “Google My Business” will be called “Google Business Profile.” While the obvious change is in the name, other points are associated with this update.
How to Generate More Positive Reviews for Your Community
You are proud of your senior living community, the care it provides, and the amenities it offers. You have a great website and an engaging social media presence that showcase your brand, but how do you get to the next level? How do you go one step further in building trust and a good reputation for your community?
Enhancing Brand Reputation: Creating Your Own Positive Media
Many people tend to attach greater weight to negative experiences. As a business, you have likely seen this many times. A user could read multiple positive reviews about your business, but one negative review may turn them away.
Tags: Reputation Management
What is Digital PR, and How Can It Help Your Business?
Now, more than ever, digital evolution is inevitable. According to statista.com, there are 4.66 billion active internet users worldwide, 59.5% of the global population, as of January 2021.
Tags: Reputation Management
Tips & Strategies for Creating Powerful Testimonials
All of us have researched a new product or service, whether for personal use or business, so we know how powerful testimonials can be. After all, would you rather read a website where a company describes the benefits of their services or read real people’s firsthand accounts of their experience using the product or service?
Tags: Video & Photography, Digital Media, Reputation Management
3 Reasons Why Online Reputation Management Matters
As a brand, you control what you say about your company, but you can’t always control what others say about you. Whether it’s a customer or an employee, users are taking to the online community to share their thoughts and experiences regarding companies, brands, and products.
Tags: Reputation Management
How To Handle a Negative Online Review of Your Senior Living Community
We are in an era where your online reputation can very well be one of your strongest assets. As social media becomes more of a search engine, online reviews are becoming the digital form of word of mouth. Ensuring that your senior living team is properly responding to a negative online review will not only determine whether the user chooses to remove the review, but it will also affect the long-lasting impression it has on your business.
Tags: Senior Living, Social Media Marketing, Reputation Management