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What is Digital PR, and How Can It Help Your Business?

Posted by Denise Galang on May 4, 2021 9:00:00 AM | 3 minute read

Now, more than ever, digital evolution is inevitable. According to statista.com, there are 4.66 billion active internet users worldwide, 59.5% of the global population, as of January 2021.

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Tags: Reputation Management

Tips & Strategies for Creating Powerful Testimonials

Posted by Lauren Kaudelka on Apr 27, 2021 9:00:00 AM | 6 minute read

All of us have researched a new product or service, whether for personal use or business, so we know how powerful testimonials can be. After all, would you rather read a website where a company describes the benefits of their services or read real people’s firsthand accounts of their experience using the product or service?

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Tags: Video & Photography, Digital Media, Reputation Management

3 Reasons Why Online Reputation Management Matters

Posted by Loreal Hiscock on Feb 9, 2021 9:00:00 AM | 4 minute read

As a brand, you control what you say about your company, but you can’t always control what others say about you. Whether it’s a customer or an employee, users are taking to the online community to share their thoughts and experiences regarding companies, brands, and products.

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Tags: Reputation Management

How To Handle a Negative Online Review of Your Senior Living Community

Posted by Markentum Team on Aug 2, 2019 9:00:00 AM | 3 minute read

We are in an era where your online reputation can very well be one of your strongest assets. As social media becomes more of a search engine, online reviews are becoming the digital form of word of mouth. Ensuring that your senior living team is properly responding to a negative online review will not only determine whether the user chooses to remove the review, but it will also affect the long-lasting impression it has on your business.

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Tags: Senior Living, Social Media Marketing, Reputation Management