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Lead Quality vs. Quantity: Why Senior Living Executives Should Demand More

Posted by Kim Rosengren on Oct 23, 2023 7:00:00 AM | 2 minute read

As a senior living operator, how many times a week do you receive an email offering to fill your pipeline with leads? I receive a couple of those emails a day. I don’t even open them–and yet, they keep coming…promising me a HUGE pipeline of leads. 

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Tags: Lead Generation, Paid Advertising, Sales Qualifies Leads

5 Reasons to Add Case Studies and Testimonials to Your Lead Generation Toolkit

Posted by Kim Rosengren on Jul 28, 2023 7:00:00 AM | 2 minute read

Testimonials and case studies are powerful sales tools for senior living operators and vendors. They demonstrate the impact of your community or your products and provide tangible evidence of their value. Here are five reasons to make testimonials and case studies a valuable lead generation tool for anyone selling something in senior living today:

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Tags: Lead Generation, Sales Qualifies Leads, case studies, testimonials

5 Simple Ways to Align Your Marketing & Sales Strategies

Posted by Matt Grant on Jul 21, 2023 7:00:00 AM | 2 minute read

Generating sales qualified leads is hard. Here are 5 ways to produce leads your organization can execute!

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Tags: Lead Generation, Content Marketing, Email Marketing, Sales Qualifies Leads