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The Evolving Language of the Senior Living Industry

Posted by Loreal Hiscock on Sep 8, 2020 9:00:00 AM | 4 minute read

As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.

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Tags: Senior Living, Content Marketing, Search Engine Optimization

How Website Performance Impacts Search Rankings

Posted by Loreal Hiscock on Aug 11, 2020 9:00:00 AM | 3 minute read

Whether you are a veteran marketer or just starting to navigate your business’s marketing efforts, most people have heard of, and know the importance of, SEO or Search Engine Optimization. According to Moz, this is considered “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” But, what does that mean?

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Tags: Web Development, Search Engine Optimization

SEO: Understanding Your Competitors Online

Posted by Loreal Hiscock on Jun 16, 2020 9:00:00 AM | 4 minute read

As a digital marketing agency focused on senior living communities, Markentum understands the marketing power of your physical location(s). You gain walk-in traffic from passing cars, and that traffic may be just as likely to walk into another community down the street or around the corner.

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Tags: Search Engine Optimization

4 Key Elements of an Effective Website

Posted by Jalin Burton on May 19, 2020 9:00:00 AM | 4 minute read

An effective website should bring your business results. But what exactly makes a website successful? Design, user experience, content, and overall search engine visibility are what we feel are the top four key elements for an effective website.

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Tags: Web Development, Content Marketing, Search Engine Optimization, Design

SEO vs. PPC: Which Marketing Method Should I Use?

Posted by Loreal Hiscock on Feb 7, 2020 9:00:00 AM | 4 minute read

In today’s business landscape, an online presence is required, and the heart of any business’s online presence is their website. The driving force behind the success of any website is the traffic or users who are visiting it.

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Tags: Paid Advertising, Search Engine Optimization

Why You Should Have Google My Business For Your Senior Living Community

Posted by Lexie Robles on Dec 6, 2019 9:00:00 AM | 6 minute read

We can all agree that Google is one of the many ways, if not, the only way customers look for the information they need when making a purchasing decision. How are you making sure that your senior living community is at the forefront of your potential customer’s search? Putting Google Ads and SEO tactics aside, we want to discuss another avenue that will help you grow your business’s visibility, called Google My Business!

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Tags: Social Media Marketing, Search Engine Optimization

A Beginner's Guide to Website Compliance

Posted by Garrett Johnson on Nov 29, 2019 9:00:00 AM | 5 minute read

As technology advances, current and aspiring web designers and developers are responsible for protecting the world wide web. This is an information system on the Internet that allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another, commonly known as the web (www).

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Tags: Web Development, Search Engine Optimization

4 Biggest Content Marketing Mistakes: Are You Making Them?

Posted by Loreal Hiscock on Nov 22, 2019 9:00:00 AM | 4 minute read

As 2020 approaches, businesses and brands are evaluating their year and strategizing how to make the new year bigger, better, and more successful. Whether its blog post creation, infographics, or video, content continues to be a driving force in marketing strategies to target audiences and generate leads.

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Tags: Content Marketing, Search Engine Optimization

Google’s BERT Update: Changing the Way Search Engines Think

Posted by Markentum Team on Nov 1, 2019 9:00:00 AM | 5 minute read

When people think of online searches, they inevitably think of Google. The company has made such a name for itself over the years that its name has now become a verb. Curious about something? Google it. With a reputation that grand, the company certainly has some high standards of living up to the modern world.

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Tags: Content Marketing, Search Engine Optimization

Avoiding Search Engine Optimization Scams

Posted by Loreal Hiscock on Jul 5, 2019 9:00:00 AM | 3 minute read

Search engine optimization, or SEO, “is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.” This tactic involves creativity, research, and above all else, patience. As SEO continues to grow and search engine algorithms evolve, SEO scammers continue to reach out to businesses promising “fast results and number one rankings.”

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Tags: Inbound Marketing, Search Engine Optimization