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How Pinterest Can Benefit Your SEO & Digital Marketing

Posted by Loreal Hiscock on Dec 14, 2021 9:00:00 AM | 4 minute read

When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.

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Tags: Social Media Marketing, Search Engine Optimization

How to Generate More Positive Reviews for Your Community

Posted by Rachelle Ransom on Dec 7, 2021 9:00:00 AM | 4 minute read

You are proud of your senior living community, the care it provides, and the amenities it offers. You have a great website and an engaging social media presence that showcase your brand, but how do you get to the next level? How do you go one step further in building trust and a good reputation for your community?

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Tags: Search Engine Optimization, Reputation Management

3 Ways to Use Social Media to Boost Your SEO

Posted by Loreal Hiscock on Oct 12, 2021 9:00:00 AM | 4 minute read

Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.

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Tags: Social Media Marketing, Search Engine Optimization

Understanding Backlinking and How It Impacts Your SEO

Posted by Loreal Hiscock on Sep 7, 2021 9:00:00 AM | 4 minute read

A robust SEO strategy is a combination of multiple efforts. Gone are the days of stuffing a keyword onto a landing page. Instead, SEO in 2021 is about the user experience and the value your website brings to users.

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Tags: Search Engine Optimization

How Markentum Enhances Speed for WordPress Sites

Posted by Markentum Team on Jun 15, 2021 9:00:00 AM | 4 minute read

While many people know that site speed can affect your site performance, few know how significant the impact can be. A few months back, we wrote about how a slow site can impact your search engine rankings. More recently, Google has an initiative called Core Web Vitals, which focuses on a user's experience on your site, and speed is an integral part of that experience.

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Tags: Web Design & Development, Search Engine Optimization

Core Web Vitals: What You Need to Know

Posted by Loreal Hiscock on Apr 20, 2021 9:00:00 AM | 4 minute read

In May 2020, Google announced their Core Web Vitals algorithm update would roll out in 12 months. These vitals are metrics that will impact the way websites are ranked by the search engine.

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Tags: Web Design & Development, Search Engine Optimization

Using Video Marketing to Enhance SEO Efforts

Posted by Loreal Hiscock on Mar 2, 2021 9:00:00 AM | 4 minute read

Video marketing continues to gain momentum. Last year, “87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot).”

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Tags: Video & Photography, Search Engine Optimization

Web Design and User Experience Tips

Posted by Markentum Team on Sep 29, 2020 9:00:00 AM | 4 minute read

Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.

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Tags: Web Design & Development, Search Engine Optimization, Fundamentals of Lead Generation

The Evolving Language of the Senior Living Industry

Posted by Loreal Hiscock on Sep 8, 2020 9:00:00 AM | 4 minute read

As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.

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Tags: Senior Living, Content Marketing, Search Engine Optimization

How Website Performance Impacts Search Rankings

Posted by Loreal Hiscock on Aug 11, 2020 9:00:00 AM | 3 minute read

Whether you are a veteran marketer or just starting to navigate your business’s marketing efforts, most people have heard of, and know the importance of, SEO or Search Engine Optimization. According to Moz, this is considered “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” But, what does that mean?

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Tags: Web Design & Development, Search Engine Optimization