WHAT'S GROWING ON

Video marketing continues to gain momentum. Last year, “87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot).”

Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.

As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.

Whether you are a veteran marketer or just starting to navigate your business’s marketing efforts, most people have heard of, and know the importance of, SEO or Search Engine Optimization. According to Moz, this is considered “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” But, what does that mean?

As a digital marketing agency focused on senior living communities, Markentum understands the marketing power of your physical location(s). You gain walk-in traffic from passing cars, and that traffic may be just as likely to walk into another community down the street or around the corner.

An effective website should bring your business results. But what exactly makes a website successful? Design, user experience, content, and overall search engine visibility are what we feel are the top four key elements for an effective website.

In today’s business landscape, an online presence is required, and the heart of any business’s online presence is their website. The driving force behind the success of any website is the traffic or users who are visiting it.

We can all agree that Google is one of the many ways, if not, the only way customers look for the information they need when making a purchasing decision. How are you making sure that your senior living community is at the forefront of your potential customer’s search? Putting Google Ads and SEO tactics aside, we want to discuss another avenue that will help you grow your business’s visibility, called Google My Business!

As technology advances, current and aspiring web designers and developers are responsible for protecting the world wide web. This is an information system on the Internet that allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another, commonly known as the web (www).

As 2020 approaches, businesses and brands are evaluating their year and strategizing how to make the new year bigger, better, and more successful. Whether its blog post creation, infographics, or video, content continues to be a driving force in marketing strategies to target audiences and generate leads.