Search engine optimization (SEO) is not a new concept. In fact, the first recorded usage of the acronym SEO dates back to 1997. But, like all areas of marketing, SEO has evolved.
Are You Truly Optimizing Your Website for Search Engines?
I will be the first to admit that I underestimated not the value of search engine optimization (SEO), but the sheer volume of work it takes to improve a company’s rankings in the search engine results pages (or SERPs) that bring readers to a site.
Consistent Lead Generation Requires a Solid Marketing Foundation
Could your leads be more consistent? More qualified? And at a higher volume? Are you ready to generate leads at scale? The answer lies in these four questions:
- Is your brand consistent?
- Does your website score “10s” across key performance indicators?
- Are you truly leveraging SEO?
- Do your marketing programs leverage the same automation platform?
Tags: Lead Generation, Content Marketing, Search Engine Optimization, Fundamentals of Lead Generation
Blogs and SEO: Why They’re Key to Your Senior Living Marketing Strategy
Blogs have been a popular tool for content marketing for several years now. They provide senior living communities, other businesses, and individuals with a platform to share their expertise, opinions, and insights on any given subject. However, blogs are not only useful for content marketing. When you provide your audience with a library of quality blogs, they also play a key role in your senior living community’s SEO strategy.
Why You Should Be Managing Your Business Listings
When it comes to your senior living community’s digital marketing efforts, we know a lot of things are at the top of the to-do list. For example, build/maintain your company website, post to your social media accounts, send emails to your current and potential customers, manage your paid advertising efforts, etc. However, one marketing to-do item that often gets overlooked is business listing management or citation building.
Local SEO: How It Works & Why It Matters
Search engine optimization (SEO) is a well-known phrase and practice for those familiar with the marketing space. It's about getting your website found naturally or organically when a user does a Google (or search engine) search. When it comes to general SEO, you want your website to get found regardless of a user's physical location, especially for news articles, online retailers, or other resources.
4 Reasons Google May Not Be Indexing Your Senior Living Website
Your senior living website is a powerful tool. It provides potential residents with information, education, answers, and more. It also helps your senior living community drive traffic, generate leads, and understand your target audience. But, before this can happen, it needs to be found by the people that matter.
Google Business Profile: New Name, New Opportunities
Recently, Google announced that “Google My Business” will be called “Google Business Profile.” While the obvious change is in the name, other points are associated with this update.
How Pinterest Can Benefit Your SEO & Digital Marketing
When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.
How to Generate More Positive Reviews for Your Community
You are proud of your senior living community, the care it provides, and the amenities it offers. You have a great website and an engaging social media presence that showcase your brand, but how do you get to the next level? How do you go one step further in building trust and a good reputation for your community?