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How Markentum Enhances Speed for WordPress Sites

Posted by Curtis McHale on Jun 15, 2021 9:00:00 AM | 4 minute read

While many people know that site speed can affect your site performance, few know how significant the impact can be. A few months back, we wrote about how a slow site can impact your search engine rankings. More recently, Google has an initiative called Core Web Vitals, which focuses on a user's experience on your site, and speed is an integral part of that experience.

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Tags: Web Design & Development, Search Engine Optimization

Core Web Vitals: What You Need to Know

Posted by Loreal Hiscock on Apr 20, 2021 9:00:00 AM | 4 minute read

In May 2020, Google announced their Core Web Vitals algorithm update would roll out in 12 months. These vitals are metrics that will impact the way websites are ranked by the search engine.

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Tags: Web Design & Development, Search Engine Optimization

Using Video Marketing to Enhance SEO Efforts

Posted by Loreal Hiscock on Mar 2, 2021 9:00:00 AM | 4 minute read

Video marketing continues to gain momentum. Last year, “87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot).”

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Tags: Video & Photography, Search Engine Optimization

Web Design and User Experience Tips for 2020

Posted by Markentum Team on Sep 29, 2020 9:00:00 AM | 4 minute read

Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.

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Tags: Web Design & Development, Search Engine Optimization, Fundamentals of Lead Generation

The Evolving Language of the Senior Living Industry

Posted by Loreal Hiscock on Sep 8, 2020 9:00:00 AM | 4 minute read

As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.

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Tags: Senior Living, Content Marketing, Search Engine Optimization

How Website Performance Impacts Search Rankings

Posted by Loreal Hiscock on Aug 11, 2020 9:00:00 AM | 3 minute read

Whether you are a veteran marketer or just starting to navigate your business’s marketing efforts, most people have heard of, and know the importance of, SEO or Search Engine Optimization. According to Moz, this is considered “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” But, what does that mean?

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Tags: Web Design & Development, Search Engine Optimization

SEO: Understanding Your Competitors Online

Posted by Loreal Hiscock on Jun 16, 2020 9:00:00 AM | 4 minute read

As a digital marketing agency focused on senior living communities, Markentum understands the marketing power of your physical location(s). You gain walk-in traffic from passing cars, and that traffic may be just as likely to walk into another community down the street or around the corner.

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Tags: Search Engine Optimization

4 Key Elements of an Effective Website

Posted by Markentum Team on May 19, 2020 9:00:00 AM | 4 minute read

An effective website should bring your business results. But what exactly makes a website successful? Design, user experience, content, and overall search engine visibility are what we feel are the top four key elements for an effective website.

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Tags: Web Design & Development, Content Marketing, Search Engine Optimization

SEO vs. PPC: Which Marketing Method Should I Use?

Posted by Loreal Hiscock on Feb 7, 2020 9:00:00 AM | 4 minute read

In today’s business landscape, an online presence is required, and the heart of any business’s online presence is their website. The driving force behind the success of any website is the traffic or users who are visiting it.

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Tags: Paid Advertising, Search Engine Optimization

Why You Should Have Google My Business For Your Senior Living Community

Posted by Markentum Team on Dec 6, 2019 9:00:00 AM | 6 minute read

We can all agree that Google is one of the many ways, if not, the only way customers look for the information they need when making a purchasing decision. How are you making sure that your senior living community is at the forefront of your potential customer’s search? Putting Google Ads and SEO tactics aside, we want to discuss another avenue that will help you grow your business’s visibility, called Google My Business!

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Tags: Social Media Marketing, Search Engine Optimization