When it comes to your senior living community’s digital marketing efforts, we know a lot of things are at the top of the to-do list. For example, build/maintain your company website, post to your social media accounts, send emails to your current and potential customers, manage your paid advertising efforts, etc. However, one marketing to-do item that often gets overlooked is business listing management or citation building.
Search engine optimization (SEO) is a well-known phrase and practice for those familiar with the marketing space. It's about getting your website found naturally or organically when a user does a Google (or search engine) search. When it comes to general SEO, you want your website to get found regardless of a user's physical location, especially for news articles, online retailers, or other resources.
Your senior living website is a powerful tool. It provides potential residents with information, education, answers, and more. It also helps your senior living community drive traffic, generate leads, and understand your target audience. But, before this can happen, it needs to be found by the people that matter.
Recently, Google announced that “Google My Business” will be called “Google Business Profile.” While the obvious change is in the name, other points are associated with this update.
When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.
You are proud of your senior living community, the care it provides, and the amenities it offers. You have a great website and an engaging social media presence that showcase your brand, but how do you get to the next level? How do you go one step further in building trust and a good reputation for your community?
Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.
A robust SEO strategy is a combination of multiple efforts. Gone are the days of stuffing a keyword onto a landing page. Instead, SEO in 2021 is about the user experience and the value your website brings to users.
While many people know that site speed can affect your site performance, few know how significant the impact can be. A few months back, we wrote about how a slow site can impact your search engine rankings. More recently, Google has an initiative called Core Web Vitals, which focuses on a user's experience on your site, and speed is an integral part of that experience.
In May 2020, Google announced their Core Web Vitals algorithm update would roll out in 12 months. These vitals are metrics that will impact the way websites are ranked by the search engine.