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SEO vs. PPC: Which Marketing Method Should I Use?

Posted by Loreal Hiscock on Feb 7, 2020 9:00:00 AM | 4 minute read

In today’s business landscape, an online presence is required, and the heart of any business’s online presence is their website. The driving force behind the success of any website is the traffic or users who are visiting it.

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Tags: Paid Advertising, Search Engine Optimization

Why You Should Have Google My Business For Your Senior Living Community

Posted by Lexie Robles on Dec 6, 2019 9:00:00 AM | 6 minute read

We can all agree that Google is one of the many ways, if not, the only way customers look for the information they need when making a purchasing decision. How are you making sure that your senior living community is at the forefront of your potential customer’s search? Putting Google Ads and SEO tactics aside, we want to discuss another avenue that will help you grow your business’s visibility, called Google My Business!

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Tags: Social Media Marketing, Search Engine Optimization

A Beginner's Guide to Website Compliance

Posted by Garrett Johnson on Nov 29, 2019 9:00:00 AM | 5 minute read

As technology advances, current and aspiring web designers and developers are responsible for protecting the world wide web. This is an information system on the Internet that allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another, commonly known as the web (www).

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Tags: Web Development, Search Engine Optimization

4 Biggest Content Marketing Mistakes: Are You Making Them?

Posted by Loreal Hiscock on Nov 22, 2019 9:00:00 AM | 4 minute read

As 2020 approaches, businesses and brands are evaluating their year and strategizing how to make the new year bigger, better, and more successful. Whether its blog post creation, infographics, or video, content continues to be a driving force in marketing strategies to target audiences and generate leads.

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Tags: Content Marketing, Search Engine Optimization

Google’s BERT Update: Changing the Way Search Engines Think

Posted by Turner Kuell on Nov 1, 2019 9:00:00 AM | 5 minute read

When people think of online searches, they inevitably think of Google. The company has made such a name for itself over the years that its name has now become a verb. Curious about something? Google it. With a reputation that grand, the company certainly has some high standards of living up to the modern world.

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Tags: Content Marketing, Search Engine Optimization

Avoiding Search Engine Optimization Scams

Posted by Loreal Hiscock on Jul 5, 2019 9:00:00 AM | 3 minute read

Search engine optimization, or SEO, “is the process of getting traffic from the “free,” “organic,” “editorial,” or “natural” search results on search engines.” This tactic involves creativity, research, and above all else, patience. As SEO continues to grow and search engine algorithms evolve, SEO scammers continue to reach out to businesses promising “fast results and number one rankings.”

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Tags: Inbound Marketing, Search Engine Optimization

Keywords & SEO:  Why It's Still Relevant for Your Senior Living Community

Posted by Emily Miller on Apr 5, 2019 9:00:00 AM | 2 minute read

The internet reaches more than half of the world’s population, making it one of the most important channels for reaching your audience. To reach your senior living audience effectively, it is essential to understand how to make your content readily available to them.

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Tags: Senior Living, Content Marketing, Search Engine Optimization

What SEO Rankings Mean for Your Senior Living Community

Posted by Loreal Hiscock on Dec 7, 2018 9:00:00 AM | 3 minute read

For many years, the goal of any website and SEO strategy was to rank number one in search results. Being number one inherently meant more traffic, more clicks, more conversions. While being number one in search results is still a solid goal, your SEO ranking and position should not be the defining factor of your senior living, SEO strategy.

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Tags: Senior Living, Inbound Marketing, Search Engine Optimization

SEO and Your Senior Living Website

Posted by Loreal Hiscock on Sep 7, 2018 9:00:00 AM | 4 minute read

You can tell a lot about a business by its storefront. Your website is your virtual storefront; a chance for your potential residents and their family members to learn about your senior living community – what you offer, where you are located, and what makes you different.

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Tags: Lead Generation, Web Development, Search Engine Optimization

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