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The senior living marketing industry is unlike any other. It’s about more than generating leads or closing deals—it’s about building trust, providing care, and meeting the practical and emotional needs of seniors and their families. Markentum understands this delicate balance and excels at crafting marketing strategies that resonate deeply with this unique audience.
In the competitive senior living market, online visibility is essential for attracting leads and forging relationships in order to engage with potential residents. Assisted living communities must have a strong digital presence as more families research care options online.
Markentum is exploring the shifting landscape of senior living marketing, discussing best budgeting practices, highlighting key technology investments, and offering tips on future-proofing your strategy.
As Artificial Intelligence (AI) becomes more prevalent in the senior living industry, it is essential to remain authentic to your brand.
Discover the steps needed to increase conversions by analyzing and improving your customer journey - and leveraging that information in your content marketing strategy.
Markentum is exploring the essence of lead nurturing within the context of senior living communities, unveiling its operational mechanics and providing actionable strategies to cultivate a robust marketing plan that effectively nurtures leads.
Discover the pros and cons of using local influencers to enhance your senior living marketing strategy.
While artificial intelligence (AI) possesses the potential to revolutionize senior living marketing through enhanced customer experiences and operational efficiency, many operators remain on the sidelines, hesitant to tap into this dynamic resource due to a lack of AI knowledge or concerns about privacy and security.
In today’s professional life, where remote work and virtual connections are the norm, gathering in a single place feels novel and a bit old-fashioned. In our increasingly digital and distanced world, an in-person meeting feels like a luxury—superfluous, ineffective, or downright risky.