During a time of crisis or emergency, as a business, you want to inform, educate, and comfort your customers, guests, and prospects. How you handle an emergency situation will not only define your brand’s current image but can impact how future customers do business with you.
While our digital marketing team has decades of combined knowledge and experience, Markentum, as an agency, is still new and growing. This past year we doubled our marketing team, and I was brought on as the new CEO to help continue to improve services and expand Markentum’s reach in the senior living industry.
As the President of Markentum, people often ask me why our agency is focused on marketing to senior living. Why have we chosen to be an agency with expertise in both current marketing practices and senior living knowledge? This is a great question that I love to answer! This past week at the 2019 LeadingAge National Annual Meeting and Expo in San Diego, California, I was once again reminded of Markentum’s “why.”
One of the biggest misconceptions with social media is who actually uses it. More often than not, social media is seen as a millennial's game and not popular amongst the senior demographic, but research is showing that is not the case!
In 2017, 1 out of every 5 Facebook videos was a live broadcast. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. Is your senior living community apart of that statistic, and should you be?
Markentum focuses on digital marketing in the senior living industry, and we are continually working to grow our expertise in both areas. As we continue to be intentional about this effort, we have been presented with amazing opportunities to connect with wonderful people, and by extension, the communities where they are active and involved.
We are in an era where your online reputation can very well be one of your strongest assets. As social media becomes more of a search engine, online reviews are becoming the digital form of word of mouth. Ensuring that your senior living team is properly responding to a negative online review will not only determine whether the user chooses to remove the review, but it will also affect the long-lasting impression it has on your business.
As the most visited city in Texas, San Antonio was a wonderful choice for hosting this year’s Argentum Senior Living Executive Conference. With a mission to help connect, discover, and advance the senior living and care industry, Argentum continues to provide a meaningful opportunity for ongoing education – and this year was no different!
The internet reaches more than half of the world’s population, making it one of the most important channels for reaching your audience. To reach your senior living audience effectively, it is essential to understand how to make your content readily available to them.
From sharing your community's mission and values to showing the activities your residents partake in, social media can be a robust platform for any senior living community. But is it worth the time spent if no one sees it?