In 2019, according to Oberlo, 85% of consumers conducted online research before making a purchase online. That’s a pre-COVID statistic! With less opportunity to spend time in physical locations, say scheduling an in-person tour, more people are turning to online research to find solutions during COVID.
As a senior living marketing agency, Markentum stays up-to-date on the ever-evolving senior living industry to keep our partners competitive and educate those looking for care.
When considering digital marketing services, you may have encountered the promise of a higher amount of qualified leads. But what does that mean? What is considered a “qualified lead”? And why should you strive for more qualified leads?
Whether you are working with a traditional or digital marketing agency, it is crucial to ensure that they understand your brand’s voice. From your tone, connotation, and word choice, your voice and messaging are a significant part of what makes your brand unique.
“In these uncertain times...," “Now, more than ever...," "...even if we’re apart, we’re in this together...," “...we’re here for you….”
While COVID-19 has affected everyone in some way, Markentum knows the significant impact these circumstances have had on senior care communities and the senior population.
A year or so ago, it seemed like everywhere I went, people were trying to use the term “disruptor” in a cool, new way. Creating excitement around telling a story in a new way is the bread and butter of effective marketing, but the excessive use of this word was exhausting and, frankly, boring.
When parents, grandparents, or other family members begin their retirement journey in a senior living community, their families wonder more than ever, “What’s going on?” Senior living communities do a fantastic job of hosting events and activities year-round, but how can friends and family members know this? Facebook is one of the most popular social media platforms, and more and more families are using it to keep in touch with their loved ones! At Markentum, we know how much families want senior living communities to bridge that gap and show full transparency, and having a Social Media Coordinator to help share your community’s atmosphere online can accomplish this.
During a time of crisis or emergency, as a business, you want to inform, educate, and comfort your customers, guests, and prospects. How you handle an emergency situation will not only define your brand’s current image but can impact how future customers do business with you.
While our digital marketing team has decades of combined knowledge and experience, Markentum, as an agency, is still new and growing. This past year we doubled our marketing team, and I was brought on as the new CEO to help continue to improve services and expand Markentum’s reach in the senior living industry.