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Markentum's Thoughts: 2019 LeadingAge Annual Meeting + Expo

Posted by Chris Mohrman on Nov 8, 2019 9:00:00 AM | 3 minute read

As the President of Markentum, people often ask me why our agency is focused on marketing to senior living. Why have we chosen to be an agency with expertise in both current marketing practices and senior living knowledge? This is a great question that I love to answer! This past week at the 2019 LeadingAge National Annual Meeting and Expo in San Diego, California, I was once again reminded of Markentum’s “why.”

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Tags: Senior Living, Events, Markentum's Thoughts

How Baby Boomers Interact with Social Media

Posted by Lexie Robles on Oct 18, 2019 9:00:00 AM | 3 minute read

One of the biggest misconceptions with social media is who actually uses it. More often than not, social media is seen as a millennial's game and not popular amongst the senior demographic, but research is showing that is not the case!

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Tags: Senior Living, Social Media Marketing

Benefits of Facebook Live for Your Senior Living Community

Posted by Lexie Robles on Aug 30, 2019 9:00:00 AM | 4 minute read

In 2017, 1 out of every 5 Facebook videos was a live broadcast. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. Is your senior living community apart of that statistic, and should you be?

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Tags: Senior Living, Social Media Marketing, Mobile Marketing

Markentum's Thoughts: Growing Our Commitment to Senior Living & Marketing

Posted by Chris Mohrman on Aug 16, 2019 9:00:00 AM | 3 minute read

Markentum focuses on digital marketing in the senior living industry, and we are continually working to grow our expertise in both areas. As we continue to be intentional about this effort, we have been presented with amazing opportunities to connect with wonderful people, and by extension, the communities where they are active and involved.

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Tags: Senior Living, Inbound Marketing, Markentum's Thoughts

How To Handle A Negative Online Review of Your Senior Living Community

Posted by Lexie Robles on Aug 2, 2019 9:00:00 AM | 3 minute read

We are in an era where your online reputation can very well be one of your strongest assets. As social media becomes more of a search engine, online reviews are becoming the digital form of word of mouth. Ensuring that your senior living team is properly responding to a negative online review will not only determine whether the user chooses to remove the review, but it will also affect the long-lasting impression it has on your business.

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Tags: Senior Living, Social Media Marketing

Markentum Thoughts: 2019 Argentum Senior Living Conference

Posted by Chris Mohrman on May 3, 2019 9:00:00 AM | 3 minute read

As the most visited city in Texas, San Antonio was a wonderful choice for hosting this year’s Argentum Senior Living Executive Conference. With a mission to help connect, discover, and advance the senior living and care industry, Argentum continues to provide a meaningful opportunity for ongoing education – and this year was no different!

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Tags: Senior Living, Events, Markentum's Thoughts

Keywords & SEO:  Why It's Still Relevant for Your Senior Living Community

Posted by Emily Miller on Apr 5, 2019 9:00:00 AM | 2 minute read

The internet reaches more than half of the world’s population, making it one of the most important channels for reaching your audience. To reach your senior living audience effectively, it is essential to understand how to make your content readily available to them.

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Tags: Senior Living, Content Marketing, Search Engine Optimization

3 Ways To Attract An Engaged Audience On Social Media

Posted by Lexie Robles on Mar 29, 2019 9:00:00 AM | 4 minute read

From sharing your community's mission and values to showing the activities your residents partake in, social media can be a robust platform for any senior living community. But is it worth the time spent if no one sees it? 

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Tags: Senior Living, Social Media Marketing

What Are The Elements You Need for Your Brand?

Posted by Tighe O'Connor on Mar 22, 2019 9:00:00 AM | 4 minute read

We have senior living partners come to us all the time looking for someone to build them a brand. One thing we often have to educate them on are all the elements that make up a brand. It’s so much more than just a logo. It is having a consistent image and message across multiple mediums. 

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Tags: Senior Living, Branding

Importance of Customer Service in the Senior Living Industry

Posted by Amber Wilcox on Mar 1, 2019 9:00:00 AM | 5 minute read

The phrase, “The Customer Is Always Right” although cliché, is a statement that in today’s world of digital marketing, is extremely relevant. The truth is, even if the customer (or potential customer) is wrong, they have the ability (and power) to do great harm to your business.

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Tags: Senior Living, Branding

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