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How to Trust an Agency with Your Senior Living Voice

Posted by Megan Daigle on Jun 23, 2020 9:00:00 AM | 6 minute read

Whether you are working with a traditional or digital marketing agency, it is crucial to ensure that they understand your brand’s voice. From your tone, connotation, and word choice, your voice and messaging are a significant part of what makes your brand unique.

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Tags: Senior Living, Content Marketing

Copywriting in a Time of Crisis

Posted by Lauren Kaudelka on Jun 9, 2020 9:00:00 AM | 7 minute read

“In these uncertain times...," “Now, more than ever...," "...even if we’re apart, we’re in this together...," “...we’re here for you….”

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Tags: Senior Living, Content Marketing

Senior Living Communities Looking Beyond COVID-19

Posted by Loreal Hiscock on May 5, 2020 9:00:00 AM | 4 minute read

While COVID-19 has affected everyone in some way, Markentum knows the significant impact these circumstances have had on senior care communities and the senior population.

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Tags: Lead Generation, Senior Living

Encouraging Teamwork in a Time of Crisis

Posted by Chris Mohrman on Apr 21, 2020 9:00:00 AM | 6 minute read

A year or so ago, it seemed like everywhere I went, people were trying to use the term “disruptor” in a cool, new way. Creating excitement around telling a story in a new way is the bread and butter of effective marketing, but the excessive use of this word was exhausting and, frankly, boring.

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Tags: Markentum, Senior Living

Why a Social Media Coordinator is an Important Part of your Senior Living Marketing Strategy

Posted by Samantha Gordon on Apr 14, 2020 9:00:00 AM | 5 minute read

When parents, grandparents, or other family members begin their retirement journey in a senior living community, their families wonder more than ever, “What’s going on?” Senior living communities do a fantastic job of hosting events and activities year-round, but how can friends and family members know this? Facebook is one of the most popular social media platforms, and more and more families are using it to keep in touch with their loved ones! At Markentum, we know how much families want senior living communities to bridge that gap and show full transparency, and having a Social Media Coordinator to help share your community’s atmosphere online can accomplish this.

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Tags: Senior Living, Social Media Marketing

Using Digital Marketing to Inform & Educate During a Crisis Situation

Posted by Loreal Hiscock on Mar 24, 2020 9:00:00 AM | 4 minute read

During a time of crisis or emergency, as a business, you want to inform, educate, and comfort your customers, guests, and prospects. How you handle an emergency situation will not only define your brand’s current image but can impact how future customers do business with you.

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Tags: Senior Living, Integrated Marketing

Markentum’s Thoughts: Growth in 2020

Posted by Tom Hurlburt on Dec 27, 2019 9:00:00 AM | 3 minute read

While our digital marketing team has decades of combined knowledge and experience, Markentum, as an agency, is still new and growing. This past year we doubled our marketing team, and I was brought on as the new CEO to help continue to improve services and expand Markentum’s reach in the senior living industry.

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Tags: Markentum, Senior Living, Markentum's Thoughts

Markentum's Thoughts: 2019 LeadingAge Annual Meeting + Expo

Posted by Chris Mohrman on Nov 8, 2019 9:00:00 AM | 3 minute read

As the President of Markentum, people often ask me why our agency is focused on marketing to senior living. Why have we chosen to be an agency with expertise in both current marketing practices and senior living knowledge? This is a great question that I love to answer! This past week at the 2019 LeadingAge National Annual Meeting and Expo in San Diego, California, I was once again reminded of Markentum’s “why.”

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Tags: Senior Living, Events, Markentum's Thoughts

How Baby Boomers Interact with Social Media

Posted by Lexie Robles on Oct 18, 2019 9:00:00 AM | 3 minute read

One of the biggest misconceptions with social media is who actually uses it. More often than not, social media is seen as a millennial's game and not popular amongst the senior demographic, but research is showing that is not the case!

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Tags: Senior Living, Social Media Marketing

Benefits of Facebook Live for Your Senior Living Community

Posted by Lexie Robles on Aug 30, 2019 9:00:00 AM | 4 minute read

In 2017, 1 out of every 5 Facebook videos was a live broadcast. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. Is your senior living community apart of that statistic, and should you be?

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Tags: Senior Living, Social Media Marketing, Mobile Marketing

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