We have all heard that "Content is King (or Queen!)," but what does that mean? It means that your brand's content is what helps users see the value of your services. Without quality content, your audience will have a harder time engaging and building trust with your brand.
Tags: Senior Living, Content Marketing
The numbers are in, and they are not good. According to data from NIC Map senior living occupancy in Q1 2021 was the lowest it has ever been - 78.8%.
Tags: Lead Generation, Senior Living
Why do you watch a movie or read a book? You may say for entertainment, and, while that is likely part of it, you consume these stories because they make you feel something.
Tags: Senior Living, Content Marketing
We tend to divide companies into departments – sales, marketing, administrative, etc. And while each department has its own set of experiences, tasks, and skills, they work together toward the same goal.
Tags: Lead Generation, Senior Living
Social media marketing is a rising aspect of business success. Pew Research reported an upward trend as of 2018, saying that 72% of all Americans are on social media. You may have the stigma in your mind that social media is only for millennials, but Pew Research proves this to be incorrect as well. Age groups ranging from 18-years-olds to those 65+ are on social media, and their numbers are growing by the day.
Tags: Senior Living, Social Media Marketing, Paid Advertising
“If you can’t measure it, you can’t manage it.” This quote is attributed to Peter Drucker, although there is a dispute about its attribution. I first heard it from Markentum CEO and my friend, Tom Hurlburt, many years ago.
As a senior living marketing agency, Markentum is actively involved in the Fight to End Alzheimer’s. Our team members wear purple with pride, participate in The Longest Day (June 20) and the Walk to End Alz, and raise funds and awareness for a disease that impacts so many.
Tags: Senior Living
Welcome to 2021! The year that felt like it took ten years to get to! After all the ups and downs we experienced in 2020, we're ready to take new and courageous steps into a new year. As we step forward this year, we are confident that we will continue to gain momentum with what is truly important and valuable to our partners and us.
As I sat down to recap 2020, I thought back to last year and what a difference a year makes. 2019 was full of growth throughout our industry, our teams were expanding, and optimism was the theme of the day. We had no idea how our lives would be changed in just a few short months.
In 2019, according to Oberlo, 85% of consumers conducted online research before making a purchase online. That’s a pre-COVID statistic! With less opportunity to spend time in physical locations, say scheduling an in-person tour, more people are turning to online research to find solutions during COVID.
Tags: Senior Living, Markentum's Thoughts, Integrated Marketing
