Game rooms, libraries, on-site salons, restaurants and dining, arts and crafts studios - the list of amenities for your senior living community can go on and on. But, there’s one amenity that could set your community apart from the rest, and that’s a senior wellness program.
Senior Wellness Programs Are a Marketing Win for Your Community
Tags: Senior Living, Content Marketing
Video Storytelling: 5 Ideas for Your Senior Living Community
Storytelling is something that humans have been doing since the beginning of time; it is the best way to evoke emotion and communicate a deeper truth. Of course, as we have developed and advanced, so have our storytelling techniques. We now have the amazing ability to capture stories as they happen and have them permanently frozen in time. Not only this, but we can make these stories accessible to every person from their home, office, or on the road through the power of video.
Tags: Senior Living, Video & Photography
What Does the Future of Senior Living Look Like?
The concept of senior living tends to elicit various responses from folks. Some, generally unfamiliar with the space, immediately think of “nursing homes.” Also, all types of senior living often get lumped into the mental picture of “nursing homes.” And traditionally, this comes with a host of negative connotations.
Tags: Senior Living
Moving Forward & Combatting Staffing Shortages with Integrated Marketing Solutions
The global economy’s labor crisis is something that the senior housing industry knows all too well. Senior living communities have been struggling with high employee turnover rates long before the pandemic and unfortunately, COVID-19 made matters worse. “According to the Bureau of Labor Statistics, nursing homes and residential care facilities lost nearly 13% or 380,000 workers between February and July 2020 (seniorlivingnews.com).”
5 Recommended Podcasts for Seniors
Over the past 20 years, podcasts have been on an upward trajectory and they show no sign of stopping. In 2004, George W. Bush became the first U.S. President to deliver a weekly address via podcast. Today, 55% of the U.S. population has listened to a podcast with 24% listening to them weekly. With over 48 million episodes of podcasts available, there is certainly no shortage of these virtual shows.
Tags: Senior Living, Digital Media
6 Common Content Marketing Questions + Answers
We have all heard that "Content is King (or Queen!)," but what does that mean? It means that your brand's content is what helps users see the value of your services. Without quality content, your audience will have a harder time engaging and building trust with your brand.
Tags: Senior Living, Content Marketing
REVIEW: Q1 2021 Senior Housing Occupancy
The numbers are in, and they are not good. According to data from NIC Map senior living occupancy in Q1 2021 was the lowest it has ever been - 78.8%.
Tags: Lead Generation, Senior Living
Emotional Marketing 101: Connecting with Your Audience
Why do you watch a movie or read a book? You may say for entertainment, and, while that is likely part of it, you consume these stories because they make you feel something.
Tags: Senior Living, Content Marketing
How Sales and Marketing Alignment Can Increase Revenue
We tend to divide companies into departments – sales, marketing, administrative, etc. And while each department has its own set of experiences, tasks, and skills, they work together toward the same goal.
Tags: Lead Generation, Senior Living
Are You Taking Your Social Media Marketing Seriously?
Social media marketing is a rising aspect of business success. Pew Research reported an upward trend as of 2018, saying that 72% of all Americans are on social media. You may have the stigma in your mind that social media is only for millennials, but Pew Research proves this to be incorrect as well. Age groups ranging from 18-years-olds to those 65+ are on social media, and their numbers are growing by the day.
Tags: Senior Living, Social Media Marketing, Paid Advertising