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Should You be Podcasting?

Posted by Kim Rosengren on Nov 29, 2023 8:30:00 AM | 3 minute read

Did you know that 80% of Americans are now familiar with podcasting and that men and women listen to them equally? That’s according to The Infinite Dial 2021. While listeners still skew slightly younger, podcasts can be just as effective as videos for showcasing your senior living community. Forbes reports that podcast consumers listen to 80% of each episode. This makes them an incredibly effective marketing tool for senior living when used as part of an integrated marketing strategy. They give you an opportunity to highlight the expertise of your staff, your community culture, and the stories of your residents. 

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Tags: Social Media Marketing, Digital Media

Introducing Facebook’s New Page Experience

Posted by Rachelle Ransom on Nov 29, 2022 9:30:00 AM | 4 minute read

If you have noticed that your business’s Facebook page looks a little different, this is not a coincidence. Facebook is beginning to roll out its new page experience. With this new update, a few changes could impact how you interact with your audience and manage your business page.

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Tags: Social Media Marketing

5 TikTok Ideas to Promote Your Senior Living Community

Posted by Nicole Kitchens on Nov 1, 2022 9:00:00 AM | 4 minute read

TikTok has only been around for a few years, but it’s no secret that the platform has quickly gained popularity and reach. While you may think of TikTok as dance trends and challenges, it has also become a great way to promote your brand and reach a wide audience, thanks to the app’s unique algorithm. 

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Tags: Social Media Marketing

Marketing 101: Understanding Facebook Insights

Posted by Alexis Dawson on Oct 18, 2022 9:00:00 AM | 4 minute read

With Facebook growing and changing daily, it can be challenging to understand the different data aspects of your business. That’s why being able to interpret your Facebook Insights dashboard is crucial to successful Facebook marketing.

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Tags: Social Media Marketing

Leveraging LinkedIn for Senior Living Hiring

Posted by Jordan Remington on May 31, 2022 9:00:00 AM | 3 minute read

Every social media platform has its own main user group. Although that is everchanging, LinkedIn has always been a business and employment-oriented online service. That is why it is one of the best ways to search for potential employees. So as we dive into employee hiring advertising expectations for senior living, let's discuss what to know before starting hiring ads on LinkedIn.

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Tags: Social Media Marketing, Paid Advertising

5 Ways to Improve Your Senior Living Community’s Social Media Marketing

Posted by Loreal Hiscock on Mar 15, 2022 9:00:00 AM | 5 minute read

Social media allows businesses to connect and engage with potential customers where they are on LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. Everyone wants to establish a strong social media presence, but the most common misconception is that just having a social media account is enough.

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Tags: Social Media Marketing

What We Know About Meta (So Far)

Posted by Jordan Remington on Feb 22, 2022 9:00:00 AM | 4 minute read

It's hard to believe that it was almost twenty years ago when Facebook first launched as a social media platform to connect Harvard students with one another. Today, Facebook dominates the world of social media networks with over 2.8 billion monthly active users.

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Tags: Social Media Marketing

How Pinterest Can Benefit Your SEO & Digital Marketing

Posted by Loreal Hiscock on Dec 14, 2021 9:00:00 AM | 4 minute read

When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.

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Tags: Social Media Marketing, Search Engine Optimization

How to Repurpose Blogs for Social Media Marketing

Posted by Jordan Remington on Nov 16, 2021 9:00:00 AM | 4 minute read

As the saying goes, out with the old and in with the new. But, that shouldn't be the case when it comes to your social media content! Although there is always room for new content on social media, sometimes it's not worth creating new content when you can repurpose content you know is working.

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Tags: Content Marketing, Social Media Marketing

3 Ways to Use Social Media to Boost Your SEO

Posted by Loreal Hiscock on Oct 12, 2021 9:00:00 AM | 4 minute read

Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.

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Tags: Social Media Marketing, Search Engine Optimization