WHAT'S GROWING ON

Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.

From sharing your community's mission and values to showing the activities your residents partake in, social media can be a robust platform for any senior living community. But is it worth the time spent if no one sees it? 

Brand consistency is important for your social media accounts, but it is also important to understand what outside resources can help build your brand on social media. Users enjoy being "social" - which means it's not always about posting new content but sharing trending articles and stories with their friends and family.

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.

As a senior living community, one of your biggest assets is your brand. Your brand is not the industry you compete within, anyone can be a senior living community but they can’t have the same brand as your community.

Social media is an essential tool for any business wanting to be found online. Everyone wants to have a social media presence, but the most common misconception is that just having a social media account is enough. Even if your goal isn’t to become the top Facebook account, it is important to apply social media marketing strategies! Think about what you want your social media to do for your business so that your strategy can help you produce the best results on your account.