WHAT'S GROWING ON

Every social media platform has its own main user group. Although that is everchanging, LinkedIn has always been a business and employment-oriented online service. That is why it is one of the best ways to search for potential employees. So as we dive into employee hiring advertising expectations for senior living, let's discuss what to know before starting hiring ads on LinkedIn.

Social media allows businesses to connect and engage with potential customers where they are on LinkedIn, Twitter, YouTube, Facebook, Instagram, etc. Everyone wants to establish a strong social media presence, but the most common misconception is that just having a social media account is enough.

It's hard to believe that it was almost twenty years ago when Facebook first launched as a social media platform to connect Harvard students with one another. Today, Facebook dominates the world of social media networks with over 2.8 billion monthly active users.

When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.

As the saying goes, out with the old and in with the new. But, that shouldn't be the case when it comes to your social media content! Although there is always room for new content on social media, sometimes it's not worth creating new content when you can repurpose content you know is working.

Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.

Instagram started as a simple photo-sharing platform but quickly rose to become the most influential app of the current generation. With over 500 million users per day, Instagram is the fourth most used social media platform globally, only behind Facebook, YouTube, and WhatsApp, all of which have a significant international presence. 

If you're comfortable with Facebook, getting started with Facebook advertising can be pretty simple. They have various tools to help you jump right into promoting your business through their ad platform. However, with this accessibility comes the opportunity to make mistakes accidentally.

Social media marketing is a rising aspect of business success. Pew Research reported an upward trend as of 2018, saying that 72% of all Americans are on social media. You may have the stigma in your mind that social media is only for millennials, but Pew Research proves this to be incorrect as well. Age groups ranging from 18-years-olds to those 65+ are on social media, and their numbers are growing by the day.

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.