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How Pinterest Can Benefit Your SEO & Digital Marketing

Posted by Loreal Hiscock on Dec 14, 2021 9:00:00 AM | 4 minute read

When it comes to Pinterest, many of us associate it with home decor, DIY projects, and planning the perfect wedding. But, this social media platform can positively impact your senior living community’s marketing efforts just as much as your personal life.

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Tags: Social Media Marketing, Search Engine Optimization

How to Repurpose Blogs for Social Media Marketing

Posted by Jordan Remington on Nov 16, 2021 9:00:00 AM | 4 minute read

As the saying goes, out with the old and in with the new. But, that shouldn't be the case when it comes to your social media content! Although there is always room for new content on social media, sometimes it's not worth creating new content when you can repurpose content you know is working.

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Tags: Content Marketing, Social Media Marketing

3 Ways to Use Social Media to Boost Your SEO

Posted by Loreal Hiscock on Oct 12, 2021 9:00:00 AM | 4 minute read

Integrated marketing is about delivering a unified message across all of the marketing channels that your brand uses. But beyond your messaging, an integrated marketing approach allows you to leverage your marketing channels to complement and positively impact one another.

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Tags: Social Media Marketing, Search Engine Optimization

5 Tips for Enhancing Your Instagram Strategy

Posted by Markentum Team on Aug 31, 2021 9:00:00 AM | 4 minute read

Instagram started as a simple photo-sharing platform but quickly rose to become the most influential app of the current generation. With over 500 million users per day, Instagram is the fourth most used social media platform globally, only behind Facebook, YouTube, and WhatsApp, all of which have a significant international presence. 

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Tags: Social Media Marketing

4 Common Facebook Ad Mistakes

Posted by Stephanie Holland on Aug 3, 2021 9:00:00 AM | 4 minute read

If you're comfortable with Facebook, getting started with Facebook advertising can be pretty simple. They have various tools to help you jump right into promoting your business through their ad platform. However, with this accessibility comes the opportunity to make mistakes accidentally.

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Tags: Social Media Marketing, Paid Advertising

Are You Taking Your Social Media Marketing Seriously?

Posted by Markentum Team on Mar 9, 2021 9:00:00 AM | 9 minute read

Social media marketing is a rising aspect of business success. Pew Research reported an upward trend as of 2018, saying that 72% of all Americans are on social media. You may have the stigma in your mind that social media is only for millennials, but Pew Research proves this to be incorrect as well. Age groups ranging from 18-years-olds to those 65+ are on social media, and their numbers are growing by the day.

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Tags: Senior Living, Social Media Marketing, Paid Advertising

Connect with Your Audience on Social Media

Posted by Loreal Hiscock on Nov 10, 2020 9:00:00 AM | 3 minute read

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.

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Tags: Content Marketing, Social Media Marketing, Fundamentals of Lead Generation

Understanding Facebook Analytics for Your Senior Living Community's Page

Posted by Markentum Team on May 26, 2020 9:00:00 AM | 5 minute read

On average, do you know how many interactions you received on a post about your activities? Or, how many clicks you received on “Schedule a Tour” focused posts? When implementing a social media marketing strategy for your community, it is crucial to leave room for changes within the plan as you start to see the data unfold.

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Tags: Data-Driven Marketing, Social Media Marketing

Why a Social Media Coordinator is an Important Part of your Senior Living Marketing Strategy

Posted by Markentum Team on Apr 14, 2020 9:00:00 AM | 5 minute read

When parents, grandparents, or other family members begin their retirement journey in a senior living community, their families wonder more than ever, “What’s going on?” Senior living communities do a fantastic job of hosting events and activities year-round, but how can friends and family members know this? Facebook is one of the most popular social media platforms, and more and more families are using it to keep in touch with their loved ones! At Markentum, we know how much families want senior living communities to bridge that gap and show full transparency, and having a Social Media Coordinator to help share your community’s atmosphere online can accomplish this.

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Tags: Senior Living, Social Media Marketing

Should Your Senior Living Community Use Instagram?

Posted by Markentum Team on Mar 10, 2020 9:00:00 AM | 8 minute read

As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.

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Tags: Social Media Marketing, Video & Photography