WHAT'S GROWING ON

As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.

We can all agree that Google is one of the many ways, if not, the only way customers look for the information they need when making a purchasing decision. How are you making sure that your senior living community is at the forefront of your potential customer’s search? Putting Google Ads and SEO tactics aside, we want to discuss another avenue that will help you grow your business’s visibility, called Google My Business!

One of the biggest misconceptions with social media is who actually uses it. More often than not, social media is seen as a millennial's game and not popular amongst the senior demographic, but research is showing that is not the case!

In 2017, 1 out of every 5 Facebook videos was a live broadcast. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. Is your senior living community apart of that statistic, and should you be?

We are in an era where your online reputation can very well be one of your strongest assets. As social media becomes more of a search engine, online reviews are becoming the digital form of word of mouth. Ensuring that your senior living team is properly responding to a negative online review will not only determine whether the user chooses to remove the review, but it will also affect the long-lasting impression it has on your business.

Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.

From sharing your community's mission and values to showing the activities your residents partake in, social media can be a robust platform for any senior living community. But is it worth the time spent if no one sees it? 

Brand consistency is important for your social media accounts, but it is also important to understand what outside resources can help build your brand on social media. Users enjoy being "social" - which means it's not always about posting new content but sharing trending articles and stories with their friends and family.

With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.

As a senior living community, one of your biggest assets is your brand. Your brand is not the industry you compete within, anyone can be a senior living community but they can’t have the same brand as your community.