As a senior living community, one of your biggest assets is your brand. Your brand is not the industry you compete within, anyone can be a senior living community but they can’t have the same brand as your community.
Social media is an essential tool for any business wanting to be found online. Everyone wants to have a social media presence, but the most common misconception is that just having a social media account is enough. Even if your goal isn’t to become the top Facebook account, it is important to apply social media marketing strategies! Think about what you want your social media to do for your business so that your strategy can help you produce the best results on your account.