With so many different social media platforms, the social media world can seem confusing or overwhelming to many. However, the purpose of social media is simple – it’s a network to connect people and promote conversation, and as a business, you want to be a part of the conversation.
Connect with Your Audience on Social Media
Tags: Content Marketing, Social Media Marketing, Fundamentals of Lead Generation
Understanding Facebook Analytics for Your Senior Living Community's Page
On average, do you know how many interactions you received on a post about your activities? Or, how many clicks you received on “Schedule a Tour” focused posts? When implementing a social media marketing strategy for your community, it is crucial to leave room for changes within the plan as you start to see the data unfold.
Why a Social Media Coordinator is an Important Part of your Senior Living Marketing Strategy
When parents, grandparents, or other family members begin their retirement journey in a senior living community, their families wonder more than ever, “What’s going on?” Senior living communities do a fantastic job of hosting events and activities year-round, but how can friends and family members know this? Facebook is one of the most popular social media platforms, and more and more families are using it to keep in touch with their loved ones! At Markentum, we know how much families want senior living communities to bridge that gap and show full transparency, and having a Social Media Coordinator to help share your community’s atmosphere online can accomplish this.
Should Your Senior Living Community Use Instagram?
As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.
Why You Should Have Google My Business For Your Senior Living Community
We can all agree that Google is one of the many ways, if not, the only way customers look for the information they need when making a purchasing decision. How are you making sure that your senior living community is at the forefront of your potential customer’s search? Putting Google Ads and SEO tactics aside, we want to discuss another avenue that will help you grow your business’s visibility, called Google My Business!
How Baby Boomers Interact with Social Media
One of the biggest misconceptions with social media is who actually uses it. More often than not, social media is seen as a millennial's game and not popular amongst the senior demographic, but research is showing that is not the case!
Benefits of Facebook Live for Your Senior Living Community
In 2017, 1 out of every 5 Facebook videos was a live broadcast. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. Is your senior living community apart of that statistic, and should you be?
How To Handle a Negative Online Review of Your Senior Living Community
We are in an era where your online reputation can very well be one of your strongest assets. As social media becomes more of a search engine, online reviews are becoming the digital form of word of mouth. Ensuring that your senior living team is properly responding to a negative online review will not only determine whether the user chooses to remove the review, but it will also affect the long-lasting impression it has on your business.
Tags: Senior Living, Social Media Marketing, Reputation Management
3 Ways to Implement Video Into Your Social Media Marketing
Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.
Tags: Inbound Marketing, Social Media Marketing, Video & Photography
3 Ways To Attract An Engaged Audience On Social Media
From sharing your community's mission and values to showing the activities your residents partake in, social media can be a robust platform for any senior living community. But is it worth the time spent if no one sees it?