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Understanding Facebook Analytics for Your Senior Living Community's Page

Posted by Lexie Robles on May 26, 2020 9:00:00 AM | 5 minute read

On average, do you know how many interactions you received on a post about your activities? Or, how many clicks you received on “Schedule a Tour” focused posts? When implementing a social media marketing strategy for your community, it is crucial to leave room for changes within the plan as you start to see the data unfold.

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Tags: Data-Driven Marketing, Social Media Marketing

Why a Social Media Coordinator is an Important Part of your Senior Living Marketing Strategy

Posted by Samantha Gordon on Apr 14, 2020 9:00:00 AM | 5 minute read

When parents, grandparents, or other family members begin their retirement journey in a senior living community, their families wonder more than ever, “What’s going on?” Senior living communities do a fantastic job of hosting events and activities year-round, but how can friends and family members know this? Facebook is one of the most popular social media platforms, and more and more families are using it to keep in touch with their loved ones! At Markentum, we know how much families want senior living communities to bridge that gap and show full transparency, and having a Social Media Coordinator to help share your community’s atmosphere online can accomplish this.

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Tags: Senior Living, Social Media Marketing

Should Your Senior Living Community Use Instagram?

Posted by Lexie Robles on Mar 10, 2020 9:00:00 AM | 8 minute read

As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.

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Tags: Social Media Marketing, Video & Photography

Why You Should Have Google My Business For Your Senior Living Community

Posted by Lexie Robles on Dec 6, 2019 9:00:00 AM | 6 minute read

We can all agree that Google is one of the many ways, if not, the only way customers look for the information they need when making a purchasing decision. How are you making sure that your senior living community is at the forefront of your potential customer’s search? Putting Google Ads and SEO tactics aside, we want to discuss another avenue that will help you grow your business’s visibility, called Google My Business!

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Tags: Social Media Marketing, Search Engine Optimization

How Baby Boomers Interact with Social Media

Posted by Lexie Robles on Oct 18, 2019 9:00:00 AM | 3 minute read

One of the biggest misconceptions with social media is who actually uses it. More often than not, social media is seen as a millennial's game and not popular amongst the senior demographic, but research is showing that is not the case!

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Tags: Senior Living, Social Media Marketing

Benefits of Facebook Live for Your Senior Living Community

Posted by Lexie Robles on Aug 30, 2019 9:00:00 AM | 4 minute read

In 2017, 1 out of every 5 Facebook videos was a live broadcast. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. Is your senior living community apart of that statistic, and should you be?

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Tags: Senior Living, Social Media Marketing, Mobile Marketing

How To Handle A Negative Online Review of Your Senior Living Community

Posted by Lexie Robles on Aug 2, 2019 9:00:00 AM | 3 minute read

We are in an era where your online reputation can very well be one of your strongest assets. As social media becomes more of a search engine, online reviews are becoming the digital form of word of mouth. Ensuring that your senior living team is properly responding to a negative online review will not only determine whether the user chooses to remove the review, but it will also affect the long-lasting impression it has on your business.

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Tags: Senior Living, Social Media Marketing

3 Ways to Implement Video Into Your Social Media Marketing

Posted by Lexie Robles on May 10, 2019 9:00:00 AM | 4 minute read

Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.

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Tags: Inbound Marketing, Social Media Marketing, Video & Photography

3 Ways To Attract An Engaged Audience On Social Media

Posted by Lexie Robles on Mar 29, 2019 9:00:00 AM | 4 minute read

From sharing your community's mission and values to showing the activities your residents partake in, social media can be a robust platform for any senior living community. But is it worth the time spent if no one sees it? 

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Tags: Senior Living, Social Media Marketing

Posting to Your Senior Living Social Media Accounts

Posted by Lexie Robles on Jan 18, 2019 9:00:00 AM | 5 minute read

Brand consistency is important for your social media accounts, but it is also important to understand what outside resources can help build your brand on social media. Users enjoy being "social" - which means it's not always about posting new content but sharing trending articles and stories with their friends and family.

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Tags: Content Marketing, Social Media Marketing

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