Video marketing continues to gain momentum. Last year, “87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot).”
If a picture is worth a thousand words, imagine how much a virtual experience is worth! In today's modern-day era of tech-savvy people, the customer experience will always come first. If you do some research, you will see that potential residents and their families are looking for easier ways to engage with your senior living community, especially amid the COVID-19 pandemic.
"A picture is worth a thousand words" is a phrase that has been heavily adopted into our American culture. Whether that is true or not, we know that they are worth the emotions that are stirred in the viewer. So properly choosing and implementing stock photography for your senior living community is crucial to accurately representing your brand and message.
Tags: Video & Photography
Video and photo services capture your brand's identity, they tell your story visually, and they give your audience a personalized experience. And, since all the assets captured through these services are used, in some form or fashion, across all your channels and various designs throughout your digital efforts, it's no small task. But, these services are a vital part of your senior living digital strategy.
Take a moment to imagine with me...
Excitedly you slide open that sleek white box. You peel back the plastic cover to reveal what you’ve been looking forward to for the last six months. It’s the newest iPhone with the best camera yet. You quickly rush through setup tapping every “skip” button you can find. Finally, you’ve arrived! With a swift click the camera app opens, you snap your dog in the cutest pose you’ve ever seen. But wait... why is the picture so dark? The colors look dull? You didn’t even realize that the leftover bag of Cheetos and dirty laundry were not only on the floor but now in your picture!
We shop online, chat online, and surf online. The audience that you want to reach, I'm pretty sure, is online. So how do we reach them? There are many excellent tools we can use, and the sledgehammer is digital media.
As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.
Imagine only experiencing the Super Bowl as still photos. Admittedly, we would be more excited about the snacks (some already are) if the game wasn’t engaging us through, edge of your seat, play-by-play, fast and slow-motion video.
If you’re reading this, it likely means you want to be inspired. You are always looking for new ways to spark creativity. Maybe you are experiencing a creative block, or perhaps you’re just seeking some practices to stay inspired. Everyone has their own ways of staying inspired, but here are a few ways to add to your arsenal for creative fire starting. [Proceed with caution, because fire can be hard to put out!]
Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.