Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.
Storytelling is something that humans have been doing since the beginning of time. From the days around a campfire, it is the best way to evoke emotion and communicate a deeper truth. Of course, as we have developed and advanced, so have our story telling techniques. We now have the amazing ability to capture stories in real-time and have them permanently frozen in time. Not only this, but we can make these videos accessible to every person from their home, office, or on the road.
Everyone understands that great photos are important in creating a beautiful and user friendly website. In fact, 37% of marketers say it is the most important form of content, only second to blogs coming in at 38% (read the report here).