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5 Recommended Video Platforms for Senior Living

Posted by Curtis McHale on Sep 21, 2021 9:00:00 AM | 9 minute read

Video can be a big component of your marketing efforts. It will give potential residents a view into your senior living community, and let them get to know your team before they show up. But video can have downsides for your web experience if you’re not thoughtful about where you host it.

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Tags: Web Design & Development, Video & Photography

Tips & Strategies for Creating Powerful Testimonials

Posted by Lauren Kaudelka on Apr 27, 2021 9:00:00 AM | 6 minute read

All of us have researched a new product or service, whether for personal use or business, so we know how powerful testimonials can be. After all, would you rather read a website where a company describes the benefits of their services or read real people’s firsthand accounts of their experience using the product or service?

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Tags: Video & Photography, Digital Media, Reputation Management

Using Video Marketing to Enhance SEO Efforts

Posted by Loreal Hiscock on Mar 2, 2021 9:00:00 AM | 4 minute read

Video marketing continues to gain momentum. Last year, “87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot).”

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Tags: Video & Photography, Search Engine Optimization

How Virtual Tours Can Help in Senior Living Marketing

Posted by Charlie Hoff on Dec 22, 2020 9:00:00 AM | 4 minute read

If a picture is worth a thousand words, imagine how much a virtual experience is worth! In today's modern-day era of tech-savvy people, the customer experience will always come first. If you do some research, you will see that potential residents and their families are looking for easier ways to engage with your senior living community, especially amid the COVID-19 pandemic.

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Tags: Video & Photography, Digital Media

Pros and Cons of Using Stock Photography for Your Community

Posted by Lexus Bailey on Dec 8, 2020 9:00:00 AM | 4 minute read

"A picture is worth a thousand words" is a phrase that has been heavily adopted into our American culture. Whether that is true or not, we know that they are worth the emotions that are stirred in the viewer. So properly choosing and implementing stock photography for your senior living community is crucial to accurately representing your brand and message.

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Tags: Video & Photography

Why Are Video & Photo Services Important for Your Digital Marketing?

Posted by Charlie Hoff on Aug 4, 2020 9:00:00 AM | 4 minute read

Video and photo services capture your brand's identity, they tell your story visually, and they give your audience a personalized experience. And, since all the assets captured through these services are used, in some form or fashion, across all your channels and various designs throughout your digital efforts, it's no small task. But, these services are a vital part of your senior living digital strategy.

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Tags: Video & Photography, Digital Media

Markentum’s Recommended Photo Editing Apps

Posted by Lexus Bailey on Apr 28, 2020 9:00:00 AM | 4 minute read

Take a moment to imagine with me...

Excitedly you slide open that sleek white box. You peel back the plastic cover to reveal what you’ve been looking forward to for the last six months. It’s the newest iPhone with the best camera yet. You quickly rush through setup tapping every “skip” button you can find. Finally, you’ve arrived! With a swift click the camera app opens, you snap your dog in the cutest pose you’ve ever seen. But wait... why is the picture so dark? The colors look dull? You didn’t even realize that the leftover bag of Cheetos and dirty laundry were not only on the floor but now in your picture!

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Tags: Video & Photography, Digital Media

What Does Digital Content Creation Mean for Your Community?

Posted by Markentum Team on Mar 31, 2020 9:00:00 AM | 4 minute read

We shop online, chat online, and surf online. The audience that you want to reach, I'm pretty sure, is online. So how do we reach them? There are many excellent tools we can use, and the sledgehammer is digital media.

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Tags: Video & Photography, Digital Media

Should Your Senior Living Community Use Instagram?

Posted by Markentum Team on Mar 10, 2020 9:00:00 AM | 8 minute read

As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.

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Tags: Social Media Marketing, Video & Photography

The Power of Video Marketing for Senior Living

Posted by Markentum Team on Feb 14, 2020 9:00:00 AM | 3 minute read

Imagine only experiencing the Super Bowl as still photos. Admittedly, we would be more excited about the snacks (some already are) if the game wasn’t engaging us through, edge of your seat, play-by-play, fast and slow-motion video.

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Tags: Video & Photography, Digital Media