Video and photo services capture your brand's identity, they tell your story visually, and they give your audience a personalized experience. And, since all the assets captured through these services are used, in some form or fashion, across all your channels and various designs throughout your digital efforts, it's no small task. But, these services are a vital part of your senior living digital strategy.
Take a moment to imagine with me...
Excitedly you slide open that sleek white box. You peel back the plastic cover to reveal what you’ve been looking forward to for the last six months. It’s the newest iPhone with the best camera yet. You quickly rush through setup tapping every “skip” button you can find. Finally, you’ve arrived! With a swift click the camera app opens, you snap your dog in the cutest pose you’ve ever seen. But wait... why is the picture so dark? The colors look dull? You didn’t even realize that the leftover bag of Cheetos and dirty laundry were not only on the floor but now in your picture!
We shop online, chat online, and surf online. The audience that you want to reach, I'm pretty sure, is online. So how do we reach them? There are many excellent tools we can use, and the sledgehammer is digital media.
As your senior living community settles into your digital marketing goals for the year, it’s important to decide whether you want Instagram to be a part of that strategy.
Imagine only experiencing the Super Bowl as still photos. Admittedly, we would be more excited about the snacks (some already are) if the game wasn’t engaging us through, edge of your seat, play-by-play, fast and slow-motion video.
If you’re reading this, it likely means you want to be inspired. You are always looking for new ways to spark creativity. Maybe you are experiencing a creative block, or perhaps you’re just seeking some practices to stay inspired. Everyone has their own ways of staying inspired, but here are a few ways to add to your arsenal for creative fire starting. [Proceed with caution, because fire can be hard to put out!]
Has your senior living community started to use video content throughout your social media marketing efforts? Creating meaningful video content has been on the radar for marketers since the start of YouTube, but now more than ever, video has proven its importance to increasing engagement and collecting leads exponentially more in comparison to its non-video counterparts.
Storytelling is something that humans have been doing since the beginning of time. From the days around a campfire, it is the best way to evoke emotion and communicate a deeper truth. Of course, as we have developed and advanced, so have our story telling techniques. We now have the amazing ability to capture stories in real-time and have them permanently frozen in time. Not only this, but we can make these videos accessible to every person from their home, office, or on the road.
Everyone understands that great photos are important in creating a beautiful and user friendly website. In fact, 37% of marketers say it is the most important form of content, only second to blogs coming in at 38% (read the report here).