“All senior living communities offer roughly the same services; the residents and staff are a community’s true differentiator.” –Anonymous senior living operator.
2023 Will Be the Year of Storytelling
Video Storytelling: 5 Ideas for Your Senior Living Community
Storytelling is something that humans have been doing since the beginning of time; it is the best way to evoke emotion and communicate a deeper truth. Of course, as we have developed and advanced, so have our storytelling techniques. We now have the amazing ability to capture stories as they happen and have them permanently frozen in time. Not only this, but we can make these stories accessible to every person from their home, office, or on the road through the power of video.
Tags: Senior Living, Video & Photography
In the digital age we live in, using video content will be more important to make your brand stand out. People learn things by seeing, hearing, and doing, and video marketing has become the best way to pack all of these into one.
Tags: Video & Photography, Digital Media
5 Recommended Video Platforms for Senior Living
Video can be a big component of your marketing efforts. It will give potential residents a view into your senior living community, and let them get to know your team before they show up. But video can have downsides for your web experience if you’re not thoughtful about where you host it.
Tips & Strategies for Creating Powerful Testimonials
All of us have researched a new product or service, whether for personal use or business, so we know how powerful testimonials can be. After all, would you rather read a website where a company describes the benefits of their services or read real people’s firsthand accounts of their experience using the product or service?
Tags: Video & Photography, Digital Media, Reputation Management
Using Video Marketing to Enhance SEO Efforts
Video marketing continues to gain momentum. Last year, “87% of video marketers reported that video gives them a positive ROI — a world away from the lowly 33% who felt that way in 2015 (HubSpot).”
How Virtual Tours Can Help in Senior Living Marketing
If a picture is worth a thousand words, imagine how much a virtual experience is worth! In today's modern-day era of tech-savvy people, the customer experience will always come first. If you do some research, you will see that potential residents and their families are looking for easier ways to engage with your senior living community, especially amid the COVID-19 pandemic.
Tags: Video & Photography, Digital Media
Pros and Cons of Using Stock Photography for Your Community
"A picture is worth a thousand words" is a phrase that has been heavily adopted into our American culture. Whether that is true or not, we know that they are worth the emotions that are stirred in the viewer. So properly choosing and implementing stock photography for your senior living community is crucial to accurately representing your brand and message.
Tags: Video & Photography
Why Are Video & Photo Services Important for Your Digital Marketing?
Video and photo services capture your brand's identity, they tell your story visually, and they give your audience a personalized experience. And, since all the assets captured through these services are used, in some form or fashion, across all your channels and various designs throughout your digital efforts, it's no small task. But, these services are a vital part of your senior living digital strategy.
Tags: Video & Photography, Digital Media
Markentum’s Recommended Photo Editing Apps
Take a moment to imagine with me...
Excitedly you slide open that sleek white box. You peel back the plastic cover to reveal what you’ve been looking forward to for the last six months. It’s the newest iPhone with the best camera yet. You quickly rush through setup tapping every “skip” button you can find. Finally, you’ve arrived! With a swift click the camera app opens, you snap your dog in the cutest pose you’ve ever seen. But wait... why is the picture so dark? The colors look dull? You didn’t even realize that the leftover bag of Cheetos and dirty laundry were not only on the floor but now in your picture!
Tags: Video & Photography, Digital Media