<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=329273934338376&amp;ev=PageView&amp;noscript=1">

Single-Page Website: Good or Bad Idea?

Posted by Hope Dawson on Jun 21, 2022 9:00:00 AM | 6 minute read
Read More

Tags: Web Design & Development

4 Reasons Google May Not Be Indexing Your Senior Living Website

Posted by Loreal Hiscock on Feb 15, 2022 9:00:00 AM | 4 minute read

Your senior living website is a powerful tool. It provides potential residents with information, education, answers, and more. It also helps your senior living community drive traffic, generate leads, and understand your target audience. But, before this can happen, it needs to be found by the people that matter.

Read More

Tags: Web Design & Development, Search Engine Optimization

Take Advantage of Senior Living Website Development Services in 2022

Posted by Loreal Hiscock on Jan 11, 2022 9:00:00 AM | 3 minute read

Digital marketing is an evolving industry. Platforms, trends, algorithms, and software change year after year, which means that your digital marketing efforts and strategies need to evolve, including your website.

Read More

Tags: Web Design & Development

5 Recommended Video Platforms for Senior Living

Posted by Markentum Team on Sep 21, 2021 9:00:00 AM | 9 minute read

Video can be a big component of your marketing efforts. It will give potential residents a view into your senior living community, and let them get to know your team before they show up. But video can have downsides for your web experience if you’re not thoughtful about where you host it.

Read More

Tags: Web Design & Development, Video & Photography

How to Establish Functional Design in Your Digital Marketing

Posted by Jess Kummrow on Jul 27, 2021 9:00:00 AM | 4 minute read

Design is a significant element of your digital marketing strategy. You want to design pieces (graphics, marketing materials, etc.) that attract and engage your users. Whether you are a veteran designer or design is one of the many hats you wear for your senior living community, with every design, you should ask yourself - Is it functional for your audience?

Read More

Tags: Web Design & Development, Digital Media

How Markentum Enhances Speed for WordPress Sites

Posted by Markentum Team on Jun 15, 2021 9:00:00 AM | 4 minute read

While many people know that site speed can affect your site performance, few know how significant the impact can be. A few months back, we wrote about how a slow site can impact your search engine rankings. More recently, Google has an initiative called Core Web Vitals, which focuses on a user's experience on your site, and speed is an integral part of that experience.

Read More

Tags: Web Design & Development, Search Engine Optimization

Core Web Vitals: What You Need to Know

Posted by Loreal Hiscock on Apr 20, 2021 9:00:00 AM | 4 minute read

In May 2020, Google announced their Core Web Vitals algorithm update would roll out in 12 months. These vitals are metrics that will impact the way websites are ranked by the search engine.

Read More

Tags: Web Design & Development, Search Engine Optimization

Web Design and User Experience Tips

Posted by Markentum Team on Sep 29, 2020 9:00:00 AM | 4 minute read

Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.

Read More

Tags: Web Design & Development, Search Engine Optimization, Fundamentals of Lead Generation

How Website Performance Impacts Search Rankings

Posted by Loreal Hiscock on Aug 11, 2020 9:00:00 AM | 3 minute read

Whether you are a veteran marketer or just starting to navigate your business’s marketing efforts, most people have heard of, and know the importance of, SEO or Search Engine Optimization. According to Moz, this is considered “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” But, what does that mean?

Read More

Tags: Web Design & Development, Search Engine Optimization

4 Key Elements of an Effective Website

Posted by Markentum Team on May 19, 2020 9:00:00 AM | 4 minute read

An effective website should bring your business results. But what exactly makes a website successful? Design, user experience, content, and overall search engine visibility are what we feel are the top four key elements for an effective website.

Read More

Tags: Web Design & Development, Content Marketing, Search Engine Optimization