Your senior living website is a powerful tool. It provides potential residents with information, education, answers, and more. It also helps your senior living community drive traffic, generate leads, and understand your target audience. But, before this can happen, it needs to be found by the people that matter.
Digital marketing is an evolving industry. Platforms, trends, algorithms, and software change year after year, which means that your digital marketing efforts and strategies need to evolve, including your website.
Tags: Web Design & Development
Video can be a big component of your marketing efforts. It will give potential residents a view into your senior living community, and let them get to know your team before they show up. But video can have downsides for your web experience if you’re not thoughtful about where you host it.
Design is a significant element of your digital marketing strategy. You want to design pieces (graphics, marketing materials, etc.) that attract and engage your users. Whether you are a veteran designer or design is one of the many hats you wear for your senior living community, with every design, you should ask yourself - Is it functional for your audience?
While many people know that site speed can affect your site performance, few know how significant the impact can be. A few months back, we wrote about how a slow site can impact your search engine rankings. More recently, Google has an initiative called Core Web Vitals, which focuses on a user's experience on your site, and speed is an integral part of that experience.
In May 2020, Google announced their Core Web Vitals algorithm update would roll out in 12 months. These vitals are metrics that will impact the way websites are ranked by the search engine.
Optimizing your website’s user experience (UX) should be one of the most important goals when seeking website design and development services. Creating the most effective UX on both desktop and mobile devices will improve search engine rankings and increase your lead conversions from digital marketing efforts.
Whether you are a veteran marketer or just starting to navigate your business’s marketing efforts, most people have heard of, and know the importance of, SEO or Search Engine Optimization. According to Moz, this is considered “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” But, what does that mean?
An effective website should bring your business results. But what exactly makes a website successful? Design, user experience, content, and overall search engine visibility are what we feel are the top four key elements for an effective website.